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Dan Gilbert on Creativity

By May 11, 2011January 17th, 2014Uncategorized
Do you have a creative process?

We glamorize creativity. We imagine that somebody is sleeping and wakes up and says, “Eureka!” Most of the time, creative solutions are a product of time on task. It’s a lot of people spending a lot of time puzzling and puzzling and puzzling together. 

I think the best ideas I’ve ever had are a result of banging my head together with my collaborator Tim Wilson or my graduate students for months on end, and finally arriving at a what looks like a creative solution from the outside, but for us seems like a pretty hard-won and natural progression from ignorance to knowledge.