Do you have a creative process?
We glamorize creativity. We imagine that somebody is sleeping and wakes up and says, “Eureka!” Most of the time, creative solutions are a product of time on task. It’s a lot of people spending a lot of time puzzling and puzzling and puzzling together.
I think the best ideas I’ve ever had are a result of banging my head together with my collaborator Tim Wilson or my graduate students for months on end, and finally arriving at a what looks like a creative solution from the outside, but for us seems like a pretty hard-won and natural progression from ignorance to knowledge.